jess zarr (sour nothings)
it's not the number of hands that makes
a man, but the number of cousins
Jessica (she/her) is a writer, artist, and marketer living in New York.
I have a long-standing career as a creative and analytical marketing specialist with a strong background in technology. My experience with graphic design, content creation, and web optimization allows me to transform brand identity into a strategic storytelling process.
Artistically, I use color theory, paint techniques, and mixed media illustration to bring complex ideas to life. In my writing, I explore themes from philosophy and psychology.
my skills
content creation
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Social media management across all channels.
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Writing for inbound/outbound and B2B/B2C communications, including emails and newsletters.
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Web and print advertising.
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Case studies, blogs, and articles.
brand storytelling
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Phase 1: Distinguish a brand's unique voice, style, and goals.
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Phase 2: Increase awareness and loyalty to the brand through strategic storytelling, developing campaigns around fleshed-out narratives and key objectives.
graphic design
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Digital: Images, logos, graphics, and icons formatted for social media, website, and emails.
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Print: High-resolution design for sales flyers, pop-up banners, company documents, trade shows, white papers, & misc. product briefs.
website & SEO
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All content created for the web is optimized for current search engine algorithms.
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Ongoing research into trends, market behavior, and keywords.
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Focus analytics to evaluate success and adjust KPIs.